The beach bums actually had a similar idea to Ugg Australia founder Brian Smith who brought these boots from Down Under to southern California in the 1970s. They were particularly popular with male surfers.But Deckers Outdoor Corp. bought Ugg in 1995 and saw its potential with young women. "We inherited its inventory and its customers cheap ugg boots,” says Rishwain ugg adirondack, "but what blew my mind was the sell-through. We were pretty much a fourth-quarter brand but it pretty much sold out year-round.”Ugg wasn’t going to be a one-hit wonder however says Rishwain who has been with the brand since the Deckers deal. With success came a confidence to create clogs ugg adirondack, slippers and the cardigan knit boots that are almost as popular as the original. Ugg needed that depth of merchandise before opening its first stand-alone store in 2006. Now there are riding high-heel and combat boots.
Ugg boots (sometimes called uggs) are known in Australia and New Zealand as a unisex style of sheepskin boot. It is typically made of twin-faced sheepskin with fleece on the inside a tanned outer surface and a synthetic sole. Ugg boots originated from Australia initially as utilitarian footwear worn for warmth. They were often worn by surfers during the 1960s. In the 1970s the boots were introduced to the surf culture of the United Kingdom and the United States by local surfers returning from surfing competitions in Australia. Ugg boots emerged as a fashion trend in the United States in the late 1990s and as a world-wide trend in the mid-2000s yet in Australia they are worn predominantly as slippers and often associated with "daggy" fashion sense and "bogan" culture.
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